01 — 3D Render
02 — Actual Show
The Luxury Commercial Vision
Luxury horology demands perfection down to microscopic tolerances. For Fossil's global timepiece launch, traditional macro cinematography was constrained by depth-of-field limitations and lens artifacts. The brand sought a 100% computational 3D CGI simulation that would celebrate the craftsmanship, internal gear interplay, and tactile allure of the watch face.
Microscopic Shader Engineering
We engineered bespoke physically based materials (PBR) calibrated to match real-world stainless steel, sapphire crystal with anti-reflective coating caustics, and sunray brushed dial finishes. Micro-scratches and chamfered edges were sculpted at sub-millimeter scale to achieve indistinguishable photorealism under intense moving studio key lights.
Kinetic Motion & Screen Deployment
The motion choreography deconstructs the timepiece in zero gravity, showing the rhythmic escapement wheel, ticking hands, and interlocking escapement gears before snapping into place with mechanical finality. Rendered across high-dynamic range color spaces for flagship boutique LED columns and digital billboard takeovers.
Macro Texture Direction & Moodboard
Macro material moodboards, exploded mechanical diagrams, lighting caustics, and finish studies developed during the Fossil 3D production pipeline. Click any image to view full resolution.
BYD: EV Launch & Anamorphic 3D Reveal
High-impact 3D depth illusions, vehicular CGI simulations, and synchronized stage lighting for BYD's flagship automotive reveal.